ADTECH Appoints New UK Head Following Strong Customer Growth

London, UK – 17 June 2009 – ADTECH has today announced the appointment of Ken Parnham, former Director of European Ad Operations at AdLINK, as Country Manager for the UK and Ireland.  Ken will take over from Kit Desai who has been running the business for the past 6 years and is being promoted to Strategic Commercial Director for EMEA and Asia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL.
                                                                                                                                
“Kit’s promotion left a rather large gap to fill,” said Dirk Freytag, CEO at ADTECH.  “Customer growth and retention is key to ADTECH and we needed someone with similar values to continue that focus and care.  We’ve known Ken at an industry level for some time now and to say we’re pleased he’s joined the team is in understatement.  With 11 years of experience in the new media and advertising market, he’s got a strong commercial background coupled with excellent product and operational skills.  We’re looking forward to watching him grow the UK business even further.” 
 
Commenting on his appointment Ken says: “I’m delighted to join ADTECH at such an exciting time. Thanks to Kit I’m inheriting a great customer base, positive and committed sales and technical teams and above all a product solution which, through a single platform, meets the needs of both publishers and agencies in terms of mobile, display and video ads. Needless to say, I’m very excited to be here and look forward to driving take-up across the region.”
 
With a focus on standards and a committment to getting all clients to reach operational excellence, Ken sits on the Internet Advertising Bureau‘s (IAB) US Committees for Digital Video Advertising/ Rich Media, Mobile Advertising and Best Practice Forum. 
 
Prior to working at AdLINK, Ken was European Group Head of Ad-Systems for Wanadoo.  He’s also held the position of UK Head of Ad Operators at 24/7 Media.

About ADTECH AG
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of Platform-A.

About Platform-A
Platform-A, AOL’s advertising business reaches more than 176 million unique users in Europe*, and is one of the industry's largest digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.

*Source: comScore Media Metrix, April 2009