Save Money With AOL UK’s New Shopping Discount Codes Website

LONDON, May 21, 2009 – AOL UK Shopping has today launched http://discount-codes.aol.co.uk, an easy to use and recession-relevant online site, enabling anyone who visits AOL Shopping to search for the latest voucher codes from hundreds of the UK’s leading retailers.
 
Discount codes provide a unique method of saving when shopping online. Consumers can browse by category or the easy-to-use search facility to find great savings. Users simply enter a code into the checkout of participating stores to receive an instant discount or special offer on their purchase. The site, which will be integrated into AOL UK’s Shopping Channel, http://www.shopping.aol.co.uk, is a joint venture with leading online voucher code company VoucherCodes.co.uk.

“Discount codes are becoming the retail and marketing phenomenon of 2009,” said Sean O’Connell, AOL Europe’s Director of Shopping. “Our users told us they were looking for a simple, high quality and - most importantly - reliable guide to world of discount codes. Our mission in Shopping is to connect people to great products – whether that’s via expert editorial guides or our easy to use price comparison tools – and we’re excited to add discount codes to this experience.”
 
The discount codes market has grown rapidly over the past year. In 2009 with one in every 100 visits to an online retail website coming from a voucher code related website* and 9.8 million Britons using a coupon or reward site in 2008**.
 
VoucherCodes.co.uk founder Duncan Jennings, commenting on the partnership deal with AOL UK, said: “We’re excited to partner with one of the UK’s most popular websites. Working with AOL we hope to connect with a new audience of credit-crunched consumers who may be less aware of the incredible savings available through using discount codes.”
 
He added: “For retail partners, the partnership will provide a great way for us to promote their discount codes and vouchers to a wider audience, driving lots of incremental sales online.”
 
* Hitwise, April 2009
** Nielsen Online, January, 2009

About AOL
AOL is a leading provider of digital communications and content to UK consumers. The AOL service and portal deliver a range of market-leading online content, including music, film, sport, news, shopping and community, as well as email, instant messenger, and safety and security features. AOL is also one of the leading online destinations for advertisers in the UK.
AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc.

About VoucherCodes.co.uk
Launched in August of 2008, VoucherCodes.co.uk is one of the most popular money saving websites in the UK with over 1.5M monthly visitors. VoucherCodes.co.uk offers voucher codes for the UK’s top online retailers as well as a hugely popular printable vouchers section.
VoucherCodes.co.uk is owned and operated by eConversions Ltd, one of the UK’s largest affiliate marketing companies and A4U Awards Publisher of Year.